'Points for people' Makes a difference
‘Points for People’ is a unique platform, promoted by Strategic Caravan Intl Pvt Ltd, that lets individuals like you contribute to the development of a healthy society and community growth. Every rupee donated is completely utilized for various causes supported by Tata Trusts..
Contributions can be made in the following ways:
- Redemption of loyalty reward points earned on your credit or debit cards
- Donations via our payment gateway
- Purchase of ‘Points for People’ Amazon Gift cards supporting various causes
All donations will be eligible for tax exemption.
Who would benefit through ‘Points for People’?
At the outset, the communities that will benefit through ‘Points for People’ will be tribal individuals and tribal women-led groups covered under the Central India Initiative. One of the flagship initiatives of the Tata Trusts, this initiative strives to bring tribal households irreversibly out of poverty through increased life choices.
A nodal agency called Collectives for Integrated Livelihood Initiatives (CInI), established by the Trusts, will facilitate and advance this mission.
Areas of work
- Water and Sanitation
- Cancer Care
Beneficiaries under other initiatives supported by Tata Trusts will also be covered.
- Under its Mission 2020 CInI aims to change the lives of 101,000 households.
- Concentrated in 17 blocks across Jharkhand, Odisha, Maharashtra, and Gujarat
How do reward points contribute for a good cause?
Reward points are points earned by members of loyalty programs like credit card loyalty programs of banks, through their consumption of products and services. Our offer to members is that they donate some of these points to make a difference to society.
Will this initiative change the donation system?
Our intent is to help make it easy for individuals to donate. We are sure it will help increase the involvement of many more individuals in donating to charity, as the process is very easy and seamless. The members just need to redeem their points online and indicate that these points can be donated to ‘Points for People’ which is an item on the reward catalogue.
What’s the vision for ‘Points for People’?
‘Points for People’ seeks to empower every Indian to contribute towards the quality of life of their fellow citizens to make our country self-sufficient and self-sustainable. The goal is to allow citizens to continue to enjoy their spends while using their rewards from loyalty programs to support causes that are close to their hearts!
Where do we see ‘Points for People’ 5 years down the road?
‘Points for People’ has partnered with over 20 programs enabling over 130 million Indians to be able to contribute their loyalty rewards points. In five years, we would like to mobilize 5 million of these Indians to donate all their rewards point and #GoPointless