What is 'Points For People’?
‘Points for People’ is a charity platform with a difference. Promoted by Strategic Caravan International Private Limited, ’Points for People’ empowers individuals like you to contribute to the development of a healthy society and community growth. Contributions can be made in the following ways:
Loyalty reward points earned on your credit or debit cards
Credit card/ debit card/ RuPay/ Wallets (Freecharge, Ola Money, PayZapp) /UPI/ QR code / Net banking via our payment gateway
Amazon Gift card
All donations worth INR 500 or more (other than those for Grow Trees) will be eligible for tax exemption.
Who would benefit through ‘Points for People’?
Points for People is currently involved with seven causes partners. They are:
- Tata Trusts
- Breakthrough Trusts
- RMHC India
- Grow Trees
- Dev Next Foundation
You can find out more about our causes on the Causes page.
Areas of work
Points for People caters to a wide array of causes.
- Water and Sanitation
- Cancer Care
- Health & Nutrition
- Care for Terminally ill children and their families
- Prevention of violence against Women & Children
- Palliative Care
- Conservation of environment
How do reward points contribute for a good cause?
Reward points are points earned by members of loyalty programs like credit card loyalty programs of banks, through their consumption of products and services. We invite members to donate some of these points to make a difference in society.
Will this initiative change the donation system?
Our intent is to help make it easy for individuals to donate. We are sure it will help increase the involvement of many more individuals in donating to charity, as the process is easy. Members just need to redeem their points online and indicate that these points can be donated to ‘Points for People’ which is an item on the rewards catalogue.
What’s the vision for ‘Points for People’?
‘Points for People’ seeks to empower every Indian to contribute towards the quality of life of their fellow citizens to make our country self-sufficient and self-sustainable. The goal is to allow citizens to continue to enjoy their spends while using their rewards from loyalty programs to support causes that are close to their hearts.
Where do we see ‘Points for People’ 5 years down the road?
‘Points for People’ has partnered with over 20 programs enabling over 130 million Indians to be able to contribute their loyalty rewards points. In five years, we would like to mobilize 5 million Indians to donate all their rewards point and #GoPointless
‘Points for People’ was conceptualized and nurtured by Brian Almedia, Managing Director of Strategic Caravan International who has conceptualized and advised dozens of leading loyalty programs in India and abroad.
The leadership team that has between them, over a hundred man-years of experience in market research, communication, CRM and in the design and deployment of customer loyalty initiatives. Meet our people: