Give your loyalty points a purpose.

Give your loyalty points a purpose.

07 June 2019.


In this day and age, the world is moving towards digitization. Whether it is shopping for groceries or booking of holidays, everything is done with a swipe of a card. As convenient as it is, have you ever thought of the benefits you receive for using your card?

Yes, we are referring to points. Every time you swipe a credit or debit card to make a purchase, you are awarded with rewards or loyalty points. The higher the purchase amount, the more points you earn. These points act like currency and are meant to be redeemed before a given date. But blame ignorance, busyness or negligence, these immensely valuable points lapse over and over again. Nearly 40% of India’s population use bank cards and shop online, yet only a fraction are aware of the loyalty privileges they can enjoy.

So, how do you make the most of your points? Firstly, by being mindful of the rewards points and timely redeeming them for travel, shopping, payment of fees, or cash back. Secondly, by donating them. Yes, your accumulated points can be donated to bring about a change in the society.

Here’s how. Points for People channelizes donated points to charitable causes supported by Tata Trusts and other reputed NGOs. These donated points help build schools and address water, sanitation and livelihood concerns in villages. They also provide the necessary aid for cancer patients.

While our focus is on enhancing the lives of the needy, we also hope to build a giving attitude in individuals of all ages and social standards. With the option of utilising accumulated loyalty points, people are able to support causes of their choice, without really having to pay from their wallets. It almost seems like it costs nothing to do good! Which is definitely a good feeling, right? And it doesn’t stop at that! You can also encourage your friends and family to donate by sending them a Points for People Amazon Gift Card on their birthdays or anniversaries.

What’s interesting is that point donations utilise 100% of the donation, unlike monetary donations, which deduct a processing fee from your gift. Plus, you also get a receipt of your donation which you can use to exempt your tax.

So, the next time you swipe a card or think about redeeming your points for some not so necessary things, remember that you can also donate it to provide for somebody’s needs. And after considering that, what you do with your loyalty points is for your heart to decide.

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